Tru-Cape celebrates 20 million

Freshmark MD, Dr Johan van Deventer and Tru-Cape director and grower, Derek Corder, at the 20 million carton celebration at Beaulieu Farm in Elgin.

TThe Shoprite Group has bought over 20 million cartons of apples and pears for its Shoprite and Checkers customers in 2 689 outlets in 15 African countries and the Indian Ocean Islands from Tru-Cape Fruit Marketing, the country’s biggest fruit exporter into over 104 countries.

The milestone was celebrated recently at Beaulieu Farm in Elgin, when Tru-Cape director and grower, Derek Corder, ceremonially handed the 20 millionth carton of fruit to Freshmark managing director, Dr Johan van Deventer, who said that Tru-Cape’s focus on people, processes, quality and continuity has resulted in quality produce delivered on demand which has meant that Shoprite Group customers have uninterrupted supply of fruit.

Roelf Pienaar, Tru-Cape’s managing director ascribed the achievement to improved efficiencies: “As a wholly grower owned business, our integrated approach to owning and managing the value chain has proven beneficial for our growers and suppliers alike.”

Mr Pienaar added that Tru-Cape expects to increase its fruit production by over 50% in the next five years.