Food Lover’s Market, in partnership with Tru-Cape Fruit Marketing, Simpl. Juice and Rugani is joining forces with FoodForward SA for the second consecutive year to feed vulnerable families in South Africa. During May, Food Lover’s Market is asking shoppers to support the Hunger Month campaign, culminating on World Hunger Day on Monday May 28.
By purchasing selected products in store, – apples, pears, carrots and juices – shoppers will be able to contribute a meal towards one of the 14 million South Africans that go hungry every day.
“More than 14 million vulnerable people go hungry each day in South Africa, indicating that food insecurity is a real problem faced by a significant portion of our population.
“With the help of Food Lover’s Market, their partners and shoppers, we can help address this problem with the funds raised through the World Hunger Day campaign,” said Andy du Plessis, managing director of FoodForward SA.
In addition to the in-store campaign, Food Lover’s Market will be donating 1% of its overall sales on Monday May 28 towards the Hunger Month initiative.
At the end of the 2017 Hunger Month campaign, a total of R243 937 was raised, which contributed to feeding 280 000 individuals.
With Tru-Cape Fruit Marketing, Rugani and Simpl. Juices on board, Food Lover’s Market has set a goal of raising more than R250 000 during this year’s campaign.