adVini acquires a majority share of Stellenbosch Vineyards

Owner of L’Avenir (68 ha), Le Bonheur (165 ha) and the majority shareholder in Ken Forrester Vineyards, AdVini is consolidating its presence in South Africa.

AdVini announced on Friday April 20 that it has acquired a majority share in Stellenbosch Vineyards.

Stellenbosch Vineyards is an international player, with distribution in more than 30 countries around the globe. These brands include the Stellenbosch Vineyards Collection of Fine Wines, Welmoed, Arniston Bay and Versus.

With the winemaking facility, bottling activities and logistical centre that’s supported by a reputable back office, the acquisition provides a strategic benefit for AdVini South Africa that complements its activities.

The acquisition follows after an international distribution agreement was entered into at the beginning of the year, which covers the Americas, Asia, Travel-Retail and the rest of the world markets. Stellenbosch Vineyards, with its historic success, will continue to deal directly with existing customers.

“With the addition of Stellenbosch Vineyards, our South African wine offering in the premium segment is vastly becoming an enticing selection, together with international brands that meet the demand of our retail customers and consumers, in a model that is particularly respectful of the social and environmental values,” says Antoine Leccia, CEO of AdVini.

“AdVini is present in more than a hundred countries due to its sales network and close relationships with its customers. We, at Stellenbosch Vineyards, are all proud to be joining the AdVini family” says Eduan Steynberg, MD of Stellenbosch Vineyards.

Since its inception, Stellenbosch Vineyards has cultivated long-term relationships with grape growers to establish its range of wines.

The winery currently sources fruit from several vineyards and supports farms that focus on economic, human and environmental factors.

In addition, Stellenbosch Vineyards is a registered Fairtrade producer and a member of the Agricultural Ethical Trade Initiative (WIETA).

Stellenbosch Vineyards is located on Baden Powell Drive on Welmoed wine farm, which dates back to 1690.