Wine auction trust hosts annual beneficiary workshop

Cape Wine Auction (CWA) trustee Wendy Appelbaum.

The Cape Wine Auction Trust recently held its yearly beneficiary workshop at Boschendal Wine Estate.

The annual Cape Wine Auction (CWA) has set a local philanthropic precedent as the wine industry unites to raise funds to benefit education in the South African winelands. In February it raised more than R22 million for its chosen charities.

The trustees have instituted a new model of distribution for the proceeds with greater collaboration among the organisations who receive assistance. The workshop included all 27 beneficiaries who shared their experiences. 

The conference included a conversation with DeMorgenzon’s Wendy Appelbaum, who also serves as chairperson of Cape Wine Auction Trust. The talk was facilitated by Noxolo Hlongwane, who is responsible for developing Nedbank Private Wealth’s philanthropy offering and strategy.

Said Ms Appelbaum: “We all know that education can change a child’s life, but it has to be holistic. It is not one intervention but a combination that is required. A child who is hungry or traumatised cannot reach his or her potential. We don’t have all the answers, we collaborate to see what works best but we are making a difference.”

She praised all those working at the organisations who receive funding: “Raising money is the easy part. It is the people on the ground who really have to be commended.”

The 2018 Cape Wine Auction takes place in February, at Tokara Wine and Olive Farm and Rustenberg Wine Estate.