The Nederburg winery in Paarl is the exclusive wine partner to Team Dimension Data cycling for the Qhubeka non-profit organisation, and is releasing a series of daily video vignettes featuring Tour de France commentary legend, Phil Liggett.
The clips will be broadcast on Nederburg’s social media channels, and various television channels, throughout the Tour de France, until July 29.
Considered one of the greatest storytellers in the history of cycling, Liggett is also known globally as “the voice of cycling”. He’s an experienced cycling journalist and author, and has reported on 15 Olympic Games and 44 Tours de France.
Nederburg Stories with Phil Liggett will be filmed live during the 2018 Tour de France, considered the most iconic of the official World Tour races that take place annually across the globe.
This year’s race, the 105th edition, is made up of 21 stages and will cover a total distance of 3 351 kilometers.
“The vignettes will follow the course of the Tour de France, interweaving tales of cycling, wine, food, personalities and region-specific titbits,” says Liezl Dippenaar, Nederburg’s acting global marketing manager.
Team Dimension Data is the continent’s first-ever UCI-registered World Tour cycling squad.
It’s igniting and spreading a love for cycling on the continent, helping to build Africa’s professional racing skills and also raising funds and awareness for Qhubeka.
Qhubeka (an Nguni word that means “to progress”) is a South African non-profit organisation that advances socio-economic upliftment via the distribution of bicycles within vulnerable communities.
Giving bikes to needy South Africans increases the distance and speed at which they can travel, whether for work, school or community.
Bicycles let riders carry more books, more goods for sale, and more medicines and other supplies they can distribute among communities. That’s why Qhubeka can rightly make the claim that “bicycles change lives”.
Apart from being a sponsor, Nederburg is also home to Qhubeka’s specialist bicycle assembly facility in the Western Cape, where previously unemployed women from the local community are fully trained and employed in building bikes for country-wide distribution via the charity’s affiliated programmes.
Nederburg, together with Qhubeka, recently handed over a fleet of 10 Qhubeka bicycles each to the Dwars River Escape Route in Kylemore, Ekasi Recycling’s “Gugulethu Goes Green” initiative, and Ride2Empower in Khayelitsha.
These programmes all aim to advance socio-economic aspects in the respective communities, from tourism and bicycle tours to recycling and waste management, and investment initiatives.
“By doing so, the Nederburg team is also showing its support for the ‘ForQhubeka’ fundraising drive, planned to raise global awareness of and encourage participation in Qhubeka’s cause during the upcoming Tour de France cycling race,” Dippenaar explains.
“Our winemaking team even held their own intimate party to show their support for Qhubeka and the team. Show your backing for Team Dimension Data and Qhubeka by participating in the “ForQhubeka” fundraising drive.
The five unique fundraising categories, each offering a range of tools to support the chosen fundraising activity, are: Party ForQhubeka, Climb ForQhubeka, Movie ForQhubeka, Play ForQhubeka and Sweat ForQhubeka.
To get involved and register your own personal ForQhubeka fundraising initiative, go to https://www.givengain.com/cc/forQhubeka/
“The worldwide visibility provided by the Tour de France is a massive opportunity and it deserves everyone’s backing.”
The line-up of Team Dimension Data for Qhubeka’s 2018 Tour de France cyclists are: Mark Cavendish, Edvald Boasson Hagen. Mark Renshaw, Reinardt Janse van Rensburg, Serge Pauwels, Julien Vermote, Tom-Jelte Slagter and Jay Thomson.
For more information, go to www.nederburg.co.za/bicycles, www.africasteam.com and www.qhubeka.org.
