Nederburg, the Paarl-based winery, has made it into the world’s top 50 wineries for the third year running, ranking 41, the highest placed of the three South African wineries featured on this year’s list, ahead of KWV at 45 and Tokara at 48.
It is interesting to note, that these three South African wineries fared better than one of the great Bordeaux producers, Chateau Mouton Rothschild, which came in at 50.
According to the organisers, to make it into the international line-up of the top 50 wine brands, demands consistent or improving quality; a reflection of region or country of origin; a responsiveness to the needs and tastes of target audiences; excellent marketing and packaging; and a strong appeal to a wide demographic.
The judging panel comprised a broad spectrum of global wine professionals, including commercial buyers, importers, wine professionals, masters of wine, journalists and wine educators.
“Nederburg’s success as one of South Africa’s most pedigreed names in wine, is built on a rich history and tradition of winemaking excellence spanning more than 200 years, and driven by zeal, innovation and sense of ongoing discovery,” says Robyn Bradshaw, global marketing spokesperson for the brand.
