‘Feed the Nation’ campaign to support charities

Pick n Pay stores will have trolleys at their stores for donations

Pick n Pay has established a “Feed the Nation” relief fund to provide food and basic hygiene essentials to the most vulnerable during the lockdown period, and is inviting all South Africans to help feed the nation.

The Feed the Nation campaign will help those South Africans who rely on meal donations every day, and those who don’t have a support system to fall back on during this crisis, says Suzanne Ackerman-Berman, transformation director at Pick * Pay.

“School closures have meant that many schoolchildren who were dependent on school feeding schemes for their main – sometimes only – meal of the day, have been left without food.

“Shelters for the homeless and orphanages who depend on public generosity are now without aid,” said Ms Ackerman-Berman”

Pick n Pay is encouraging customers to help Feed the Nation by donating at any Pick n Pay till or through their website (www.pnp.co.za/feed-the-nation).

A donation of just R21 will provide a daily meal to someone in need for a week.

All cash donations will go directly to Joint Aid Management (JAM) and FoodForward SA (FFSA), with a focus on children and shelters.

Collectively they work with organisations throughout South Africa and feed over 500 000 people daily.

Pick n Pay has contributed an initial R5 million together with the Ackerman family, and CEO Richard Brasher has also offered to donate half his salary this month to the campaign, along with other group executives.

This initial contribution to Feed the Nation will be allocated to projects and organisations serving the most vulnerable.

Select stores will also start introducing Feed the Nation collection trolleys in stores for local welfare and charity organisations to help feed people in the store’s immediate community.

“Just because we’re being asked to keep a physical distance from each other, doesn’t mean we can’t come together as one and help those who really can’t help themselves,” said Ms Ackerman-Berman.

DHL and Unitrans will provide logistical support to the campaign, and some suppliers have already donated to support the campaign. Willowton Group, manufacturers of leading cooking oil brand Sunfoil, have already donated 34 000 litres of cooking oil, as well as
68 000kg of maize meal and rice. Pick n Pay is looking for more partners to help Feed the Nation.

FoodForward SA says that these donations will reach people living in food insecure communities.

“The food will address short-term hunger, but also acts as a catalyst for social change in vulnerable communities,” says Andy du Plessis, managing director of FoodForward SA.

“We work with verified charities that focus on education, orphans and vulnerable children, people living with HIV/Aids and TB, the aged, unemployed youth, and abused women,” says Mr Du Plessis.

“Every donation counts. We know we can join forces more than ever before to help combat the impact of the coronavirus on our communities,” says Ms Ackerman-Berman.

Customers can help Feed the Nation in four easy ways:

Donate at the till point of any Pick n Pay store

Donate online at www.pnp.co.za/feed-the-nation

Drop any non-perishable food items in the collection trolleys in store

Donate Smart Shoppers to FoodForward SA (this can be done via the PnP app or in-store at the kiosk