Cheers, as wine estate strikes deal with Russians

Three varieties of Koopmanskloof Wines will be distributed in the Russian market.

The Investment and Trade Initiatives (ITI) to Moscow, Russia, organised by the Department of Trade and Industry (DTI) has produced fruitful results for Stellenbosch Koopmanskloof Wines, and promising leads for several others, during a June visit to the country.

Speaking in Moscow after concluding the deal worth millions of rands with a Russian distribution agency, the managing director at Koopmans-kloof, Rydal Jeftha said their deal with a Russian company requires Koopmanskloof Wines to start shipping over 60 000 bottles of wines from July 2016.

“We are also working on a long strategic partnership of providing half a million bottles by 2020 and give our partners more brands in our portfolio to distribute in the Russian market,” he said.

Mr Jeftha said even though the estate was already distributing in one supermarket in Russia, this deal will help the brand to expand and use this opportunity as a stepping stone to be successful in the Russian market.

“We are very excited as our set goal for this market is now coming into fruition and this will mean we can employ more people back at home especially the youth.

“This is an example of a small black business empowerment enterprise that can give hope to others and instil positivity that it is not all gloom in South Africa,” he added.

Koopmanskloof is made up of four farms in which 120 workers have shares. The holding company is 51% black-owned.