All-new wine experience launched in Stellenbosch

The portfolio of the online wine emporium has been curated by an expert committee.

A first-of-a-kind wine emporium will give wine lovers worldwide, the chance to purchase wine from the Stellenbosch wine region online, in one place, at cellar door prices.

The Simon Wine Emporium, in association with Stellenbosch Wine Routes, is dedicated exclusively to labels that originate in Stellenbosch, making it the first offering of its kind in South Africa.

The online wine emporium showcases 145 top wines from no fewer than 73 Stellenbosch Wine Routes member estates.

Wine-lovers ordering online will pay no more than they would have on the estates themselves, and delivery will take place directly from the wine farms.

The wines on offer represent all five sub-routes of the Stellenbosch Winelands: Greater Simonsberg, Stellenbosch Berg, Stellenbosch Valley, Helderberg and Bottelary Hills.

Carefully considered tasting notes have been provided for each wine, as well as information on the wine estates and the various cultivars, and assistance with food pairing.

The list consists of cultivars including sauvignon blanc, chenin blanc, chardonnay, cabernet sauvignon, pinotage and shiraz, as well as red blends. It also incorporates the “old vine” wines administered by the Old Vine Project, as well as a collection of iconic wines of the region.

For wine aficionados who prefer a particular cultivar but would like to compare the offerings of different wine estates, the panel has curated cases of six wines, from across the sub-routes of the Stellenbosch Winelands and in three price categories.

There are also wines on promotion, on offer for even lower than cellar door prices, for a limited time only.

In addition to the extensive Simon Wine Emporium portfolio, there are also rare, vintage wines on the list, most of which are unavailable elsewhere.

Here, tastings curated according to cultivars or themes can be enjoyed, with sommeliers on hand to provide information and digital tasting notes.

Locals wanting to taste some of the wines sold, can visit the “home” of the Simon Wine Emporium in the historic De Warenmarkt complex in Stellenbosch.

The Stellenbosch Wine Emporium is located on the corner of Van Ryneveld and Van Riebeeck streets in Stellenbosch.

Daniël Kriel, co-owner of De Warenmarkt says: “It gives us great pleasure to introduce the one-of-a-kind Simon Wine Emporium experience – both online and at De Warenmarkt – to wine-lovers across the world. Whether you live in Cape Town or Cape Cod, you now have access to the best of Stellenbosch wines all in one place, just one click away.”

According to Mike Ratcliffe, chairperson of Stellenbosch Wine Routes, the region’s official marketing body representing South Africa’s first wine route, Stellenbosch has a 50-year history of promoting local wines to established wine-lovers and potential newcomers alike.

“We are exceptionally proud of this latest milestone. The Simon Wine Emporium continues not only this tradition, but also the tradition of collaboration that has always been part of the success of Stellenbosch wine,” says Mr Ratcliffe.

For more information, visit or contact Stellenbosch Wine Routes on 021 886 4310.

People from all around the world, can now order wines from the Stellenbosch wine region at cellar door prices.
The portal will present buyers with a wide variety of wines to choose from, all originating from the Stellenbosch Winelands.