Interactive art activation at Lourensford Market

Members of the public are invited to participate in a morning of communal painting to celebrate the launch of the Lovewater Movement, on Sunday September 23, at 11am, at the Lourensford Market in Somerset West.

The Lovewater Movement is the brainchild of local strategic creative marketing company, G Studio Branding Agency, which is commemorating its recent 15-year anniversary by illustrating that creativity evokes constructive change.

Agency director, Jan Hofmeyr explains: “At its core, our business is about using beautiful images, concepts and ideas to move people to action. We wanted to establish a grassroots-led movement that encourages the public to celebrate water as our most precious resource.

“Despite rising dam levels, water scarcity remains a serious issue here in the Western Cape.

The idea of the Lovewater Movement is to keep the issue of water conservation alive and in people’s minds in an uplifting and positive way. We are hoping that this message will be taken up and embraced across the province, country and potentially, globally.”

The agency has partnered with Lourensford Market and Lourensford Estate, itself a biodiversity champion, to host the creation of a large communal painting. 15 easels, donated for use by Art Generation art school, will be put up with boards and members of the public will be provided with smocks, brushes and paint to help create the art work. There is no age restriction and families are encouraged to come and paint together and make history.

Upon completion, the art work will be put up at the market for a few weeks where visitors can take selfies with it to post to the Lovewater Movement Instagram page and align themselves as “Lovewater Movement Champions”.

Do these three things:

Conserve water in the home (sticking to our current daily limits locally);

Conserve water in the garden (make use of grey water wherever possible); and

Pick up three pieces of plastic whenever you visit a river, dam or the seaside.

“We encourage people to post photos of their water conserving activities and to add the hashtag, #lovewatermovement to keep the momentum for positive change alive.

“And if anyone wants to host an event under the auspices of the Lovewater Movement, we will also provide them with art work for branding purposes, as part of our Corporate Social Investment, mandate,” says Mr Hofmeyr.

See www.lovewatermovement.com for more information.