Apple drive launched for World Hunger Day

For every bag of Tru-Cape Apples sold at coastal Food Lover’s Market stores during the month of May, FoodForward SA will feed one hungry South African.

With 50% of South African households experiencing hunger or food insecurity, South Africa’s leading fresh produce retailer, Food Lover’s Market and Tru-Cape Fruit Marketing, the largest supplier of South African apples and pears, have partnered with FoodForward SA to support World Hunger Day, on Sunday May 28.

World Hunger Day was launched by The Hunger Project in 2011 and aims to inspire people all over the world to show their solidarity and support for the women, men and children that are ending their own hunger and poverty.

More than 795 million people worldwide go to bed hungry each night and the focus of this year’s campaign is good nutrition.

Malnourished children often have stunted growth and delayed physically, emotional and mental
development as nourishment for children begins in utero.

Chronic hunger persists when people lack the opportunity to earn enough income, to be educated and gain skills, to meet basic health needs and to have a voice in the decisions that affect their community.

World Hunger Day is about raising awareness of chronic hunger and about celebrating the achievements of millions of people who are already taking actions to end their own hunger.